Meme Alchemy

Make ideas stick

42courses

Turn your ideas into viral memes

Using behavioural science to make your content stickier than a Post-it note on a fridge. Because good ideas deserve to spread.

SSimple
UUnexpected
CConcrete
CCredible
EEmotional
SStory

Inspired by the S.U.C.C.E.S. framework from "Made to Stick" by Chip & Dan Heath

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The science of sticky

A few behavioural insights to make your memes more memorable

Want to think like the world's best?

Learn Behavioural Science and creativity from the likes of Rory Sutherland, Dan Ariely, Richard Shotton and more. Used by creative legends at Ogilvy, Google, and beyond.